Marketing and technology are disciplines that require vastly different skillsets and mindsets.  With the changing nature of marketing, technology is becoming ever more important to successful marketing execution.  The pressure to show ROI is driving and increasing need for marketing to become more quantitative.  Most marketers are not technologists and most technologists are not marketers.  Maiorescu + Associates brings together these two disciplines and helps clients effectively develop and apply new solutions.

We've worked on a wide range of projects from media mix modeling and econometric forecasting to business intelligence, online advertising, mobile phone marketing and digital education & outreach.

About Alex Maiorescu

Alex Maiorescu founded Maiorescu + Associates with the goal of bridging the gap between marketing and technology.

As the Director of Technology and Analytics at Carat Interactive, one of the worlds largest independent media buying agencies,  he managed all aspects of the firm's technologies, analysis and reporting for clients like Pfizer, Warner Lambert, Radio Shack as well as internal global initiatives.

Prior to Carat Interactive, he was a founding member of the Strategic Services consulting group at adserving technology company AdKnowledge, where he helped agency and marketing clients pioneer the use of technology to measure the effectiveness of online advertising. 

Mr. Maiorescu has also held positions at Accenture in the Process Strategy practice of the High Tech, Media, and Telecom Industry Group developing solutions for a wide range of clients.